Thursday, August 1, 2013

Utilizing Smart Online Advertising - Smart Internet Marketing Tactics

Smart online advertising companies know better than to follow the lame schemes which involve no work and quick gains. There is no magic pill to create an advertising campaign that will instantly create clients and income. While every situation is different, there is a formula for those willing to roll up their sleeves and apply a lot of elbow grease. Anything worth having takes hard work, determination, and the sum of small efforts repeated by the dedicated day in and day out by the online advertising company.

Let’s start with the four pillars of business success and then finish off with a general overview of smart internet marketing tactics to use in facilitating, promoting, and increasing brand awareness, product recognition, and client acquisition. Smart online advertising company plans begin with a successfully implemented marketing plan.

The Four Pillars of Smart Online Marketing Success

Relationships

Strong relationships and their marketing audience, clients, and readers are essential for any internet marketing company. Online advertising requires companies create strong relationships with their readership and this is critical for its success. After all, readers do the hard work of spreading the word and pulling in new business. What does this relationship entail?

- Respect for the audience and the target market
- Focus on the readers needs rather than what you want to sell them
- Creating a commitment to quality over quantity for readers and subscribers

Copy-Writing

In addition to serving the needs of the readers, direct response copy-writing pulls in more traffic to the company website and blog. Creating new readers is the best way to convert new customers. The best way to do this is to start with a killer headline which grabs the reader’s attention. Then strategically provide them a service, which fills a need, within the article and close by creating a compelling call to action. Not surprisingly, this method also works well with social media posts. Traditional copy-writing is old and stale. Blasting customers with products and services instead of addressing a need is the best way to get them to move along to someone else. Internet advertising company researchers suggest that any new customer needs to be exposed to the product between seven to fifty times, before converting to being a client. Feed their needs and you will see higher conversions.


Delivering great content via the company blog and social media is one of the pillars of smart online advertising. Keep delivering great, quality content to your readers in a strategic, focused manner which benefits them personally. Leave a call to action for your readers, asking them to respond with their needs for you to address in future articles. Finally, occasionally and regularly offer financial incentives to readers, either in the form of coupons, deals, discounts, giver certificates, and prizes.

Quality Product

Whether your product is a physical item, a service, an idea, a cause, or information, it has to be worth your time and theirs. Never forget that readers have a limited attention span and their own time constraints. Remember that reader attention is a valuable commodity and it should not be wasted on fluff or vague content or copy-writing. Before you can deliver them product, you have to deliver them value. Further, you have to deliver something better than your asking price.

Bringing the Four Pillars Together

A strong business is dependent on these four pillars much as a building needs four pillars of support. Leave off any one and your business building will be shaky at best. What a business also needs is also three powerful walls to bring it together. These are brand awareness, product recognition, and client acquisition.

Five methods to Build Brand Awareness

The key to building brand awareness is repeatedly exposing your target market to your logo and brand. You build this awareness over time through logoed products, promotions, and remarkable experiences. Earning client trust from your target market takes time. Here are five easy online methods to do this:

1. Buy Search Ads – According to studies conducted by Google and other internet advertising companies, search ads drive controlled traffic directly to your business.

2. Maximize Market Reach through Social Media – Over 200 million users are on each of the three main social media venues – Facebook, Twitter, and Linkedin. By applying the four pillars to their social media campaign internet advertising companies can turn this potential enormous audience into a target market, which will in turn convert into more clients.

3. Drive Readership Conversions utilizing a Company Blog – Blogging has become one of the most powerful conversion tools to raise brand awareness and conversions. A company blog is the best place to offer readers and newly interested potentates a valuable free product, information. A great blog strategy incorporates the four pillars with social media, an SEO strategy, and regular quality content.

4. Compelling Press Releases Quickly Raise Interest – A creative and newsworthy press release will benefit any company of any size. Generally they are used to announce company information about new products, services, or changes within the company written in a journalistic, non-sales standard PR format.

5. Online Videos Increase market Reach – Company videos should be an essential part of brand building. Make sure to watermark video with the company brand and offer information and value to those who prefer video watching over reading.

Internet Marketing Companies Dramatically Increase Product Recognition using These Four Techniques

Product recognition is as essential as brand recognition. The target market needs to associate the product with the brand, how do we do that? With these four powerful ideas:

Create a Free Event – Create a free event where you distribute fliers, promotional materials, free gifts, and other items related to your product or service. This can be as easy as a webinar or as complicated as an indoor business fair.

Viral Marketing – This requires a small product, service, ebook, or video which can be wildly distributed online. It simply needs to distribute a message and include brand awareness and product exposure along with a call of action. A good internet marketing company remembers to follow the four pillars of success.

Experiment – Establish a connection with your target market by offering to allow them to experience a sample of your product. Allow it to go viral and often it will through social media.

Offline Marketing – Remember that the best internet marketing company will take their online marketing campaign into the offline arena by distributing fliers and other materials to drive a target audience who may not hear of your brand or product in any other way.

Client Acquisition Follows

Remember that client acquisition follows action. The sum of small efforts repeated day in and day out by the online advertising companies using the four pillars of success and the methods of brand awareness and product exposure will convert a target market into clients. It takes anywhere from seven to fifty repeated exposures to your brand or product before an audience member will convert. An internet advertising company remains active in what works and has faith in their business and marketing plan along with daily activities to keep the ball rolling and their client base growth will follow.


Smart Internet Advertising Company which is a subsidiary of SEOTOPFUEL L.L.C. Family of Companies is proud to offer back to the business community a New Client Special. Our new client special includes a free smart market evaluation of your business and your website, and competition too. We believe the only online advertising or online marketing is smart online advertising or smart online marketing, “Would you dare to disagree”? Then make the obvious smart move today and call Smart Internet Advertising Company, the leaders in Smart Internet Advertising Call 877-SEO-1998, or visit our websites and request additional information if needed at www.seotopfuel.com or www.smartinternetadvertising.net and ask for Jim Gonzalez – CEO of SEOTOPFUEL and considered one of the leading Internet Advertising Experts in the world today.

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