Smart online
advertising companies know better than to follow the lame schemes which
involve no work and quick gains. There is no magic pill to create an advertising campaign that will
instantly create clients and income. While every situation is different, there
is a formula for those willing to roll up their sleeves and apply a lot of
elbow grease. Anything worth having takes hard work, determination, and the sum
of small efforts repeated by the dedicated day in and day out by the online advertising company.
Let’s start with the four pillars of business success and
then finish off with a general overview of smart internet marketing tactics
to use in facilitating, promoting, and increasing brand awareness, product
recognition, and client acquisition. Smart online advertising company
plans begin with a successfully implemented marketing plan.
The Four Pillars of Smart Online Marketing Success
Relationships
Strong relationships and their marketing audience, clients,
and readers are essential for any internet
marketing company. Online
advertising requires companies create strong relationships with their
readership and this is critical for its success. After all, readers do the hard
work of spreading the word and pulling in new business. What does this
relationship entail?
- Respect for the audience and the target market
- Focus on the readers needs rather than what you want to
sell them
- Creating a commitment to quality over quantity for readers
and subscribers
Copy-Writing
In addition to serving the needs of the readers, direct
response copy-writing pulls in more traffic to the company website and blog.
Creating new readers is the best way to convert new customers. The best way to
do this is to start with a killer headline which grabs the reader’s attention.
Then strategically provide them a service, which fills a need, within the
article and close by creating a compelling call to action. Not surprisingly,
this method also works well with social media posts. Traditional copy-writing
is old and stale. Blasting customers with products and services instead of
addressing a need is the best way to get them to move along to someone else.
Internet advertising company researchers suggest that any new customer needs to
be exposed to the product between seven to fifty times, before converting to
being a client. Feed their needs and you will see higher conversions.
Delivering great content via the company blog and social
media is one of the pillars of smart
online advertising. Keep delivering great, quality content to your readers
in a strategic, focused manner which benefits them personally. Leave a call to
action for your readers, asking them to respond with their needs for you to
address in future articles. Finally, occasionally and regularly offer financial
incentives to readers, either in the form of coupons, deals, discounts, giver
certificates, and prizes.
Quality Product
Whether your product is a physical item, a service, an idea,
a cause, or information, it has to be worth your time and theirs. Never forget
that readers have a limited attention span and their own time constraints.
Remember that reader attention is a valuable commodity and it should not be
wasted on fluff or vague content or copy-writing. Before you can deliver them
product, you have to deliver them value. Further, you have to deliver something
better than your asking price.
Bringing the Four Pillars Together
A strong business is dependent on these four pillars much as
a building needs four pillars of support. Leave off any one and your business
building will be shaky at best. What a business also needs is also three
powerful walls to bring it together. These are brand awareness, product
recognition, and client acquisition.
Five methods to Build Brand Awareness
The key to building brand awareness is repeatedly exposing
your target market to your logo and brand. You build this awareness over time
through logoed products, promotions, and remarkable experiences. Earning client
trust from your target market takes time. Here are five easy online methods to
do this:
1. Buy Search Ads – According to studies conducted by Google
and other internet advertising
companies, search ads drive controlled traffic directly to your business.
2. Maximize
Market Reach through Social Media – Over 200 million users are on each of
the three main social media venues – Facebook, Twitter, and Linkedin. By
applying the four pillars to their social media campaign internet advertising companies
can turn this potential enormous audience into a target market, which will in
turn convert into more clients.
3. Drive Readership Conversions utilizing a Company Blog –
Blogging has become one of the most powerful conversion tools to raise brand
awareness and conversions. A company blog is the best place to offer readers
and newly interested potentates a valuable free product, information. A great
blog strategy incorporates the four pillars with social media, an SEO strategy, and regular quality content.
4. Compelling Press Releases Quickly Raise Interest – A
creative and newsworthy press release will benefit any company of any size.
Generally they are used to announce company information about new products,
services, or changes within the company written in a journalistic, non-sales
standard PR format.
5. Online Videos Increase market Reach – Company videos
should be an essential part of brand building. Make sure to watermark video
with the company brand and offer information and value to those who prefer
video watching over reading.
Internet
Marketing Companies Dramatically Increase Product Recognition using These
Four Techniques
Product recognition is as essential as brand recognition.
The target market needs to associate the product with the brand, how do we do
that? With these four powerful ideas:
Create a Free Event – Create a free event where you
distribute fliers, promotional materials, free gifts, and other items related
to your product or service. This can be as easy as a webinar or as complicated
as an indoor business fair.
Viral Marketing – This requires a small product, service,
ebook, or video which can be wildly distributed online. It simply needs to
distribute a message and include brand awareness and product exposure along
with a call of action. A good internet
marketing company remembers to follow the four pillars of success.
Experiment – Establish a connection with your target market
by offering to allow them to experience a sample of your product. Allow it to
go viral and often it will through social media.
Offline
Marketing – Remember that the best internet marketing company will take
their online marketing campaign into the offline arena by distributing fliers
and other materials to drive a target audience who may not hear of your brand
or product in any other way.
Client Acquisition Follows
Remember that client acquisition follows action. The sum of
small efforts repeated day in and day out by the online advertising companies
using the four pillars of success and the methods of brand awareness and
product exposure will convert a target market into clients. It takes anywhere
from seven to fifty repeated exposures to your brand or product before an
audience member will convert. An internet
advertising company remains active in what works and has faith in their
business and marketing plan
along with daily activities to keep the ball rolling and their client base
growth will follow.
Time to get Smart
about Marketing
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